WeatherTrigger is a tool that switches Meta ad sets with the local weather forecast. It is built and run by Luke Moulton through Plankton Digital, a digital marketing business in Melbourne, Australia.
Who is behind it
Luke Moulton has run paid social and search campaigns for small businesses through Plankton Digital since 2016. He also founded LeadSync, which sends Facebook lead ads to email, SMS and CRMs.
WeatherTrigger started as client work. A client selling wing-foiling gear wanted their catalogue ads to run when the wind picked up, because that is when wing foilers are on the water and thinking about new gear. We built it first as a Make.com automation. The weather tools we could find were priced for enterprise budgets, often as a share of ad spend, so we turned the automation into a product a small business can afford.
What it does today
- Connects to your Meta ad account and checks the OpenWeather forecast for each location in your rules.
- When a rule’s conditions are met, it pauses an ad set, switches one on, or scales its daily budget down, then puts it back when the weather clears.
- Works with Meta ads on Facebook and Instagram. Google Ads support is coming.
- Costs $19, $49 or $99 a month (USD), a flat fee that is never a share of your ad spend, with a 30-day free trial and no card.
We use it ourselves. WeatherTrigger’s own Meta ads in six Australian cities are switched by WeatherTrigger rules on each city’s forecast.
Not connected to Weather Unlocked
WeatherTrigger (weathertrigger.com) is not connected to Weather Unlocked or its WeatherTrigger weather API, which is a separate product from another company.
Contact
Plankton Digital Pty Ltd (ABN 42 110 801 279), Hampton VIC 3188, Australia. Use the contact form and we will reply within five business days.
Try WeatherTrigger free for 30 days. No card needed.