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Weather-triggered advertising

Cut your Meta ad spend on days the weather kills demand

Set a rule like 'cut pressure cleaning ads by 60% when rain is forecast in Melbourne'. WeatherTrigger checks each suburb's forecast, scales the budget down or pauses the ad set, then puts it back when the weather clears.

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30-day free trial. No card needed.

Process

Simple Setup: Creating Your First Weather Trigger

About five minutes. No developer needed.

  1. Connect your Meta Ad account

    Connect your Meta Ads account so WeatherTrigger can turn Ad Sets on and off based on the latest weather data. Google Ads is coming soon.

  2. Select weather triggers

    Choose the weather conditions you want to trigger your ad campaigns to start and stop.

  3. Publish your automation

    Activate your automation. WeatherTrigger will regularly check the weather, turning your campaigns on or off based on the conditions.

Why WeatherTrigger?

Weather-Based Advertising for Local Businesses

Do customers buy your products or services based on weather conditions? Whether you're running a Shopify store selling pink galoshes or a plumber fixing leaky roofs, WeatherTrigger turns ad campaigns on and off based on what the weather is doing.

Precision Timing

Run Meta ad campaigns only when weather conditions are right, whether it's sunshine, rain, snow, or heat. Deliver your message when customers are most likely to act.

Built for Weather-Sensitive Businesses

Roofers and plumbers after a storm, HVAC when a heatwave hits, Shopify stores selling raincoats or sunscreen, and the agencies running local campaigns for all of them.

Smarter Budget Use

Stop wasting budget on off-days. Only spend when conditions align with your audience's needs. Reduce wasted impressions and focus your budget where it counts.

Automated and Scalable

Set it and let it run. Integrate once and automate future campaigns. No need to manually pause or adjust ads when the weather changes. We do it for you.

Every Check Is Logged

Each check records the weather reading, the rule result and the action taken, so you always know why an ad set was paused or resumed.

Fast Setup

Up and running in minutes. Quick integration with Meta. No complex dev work required. Launch your first weather-triggered campaign today.

Pricing

Simple plans that pay for themselves on the first rainy day

Try any plan free for 30 days, no card needed. Every plan includes Meta Ads automation, rain, temperature, wind and cloud triggers, automatic revert when conditions clear, and a 30-day refund window. Prices in USD; Australian customers pay GST.

Starter

$19 per month

Turn Meta Ad Sets on or off when weather conditions are met.

  • 3 weather rules
  • 1 location per rule
  • One store or one service area
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Recommended for multi-location

Pro

$49 per month

All Starter features plus room for multi-location campaigns.

  • 15 weather rules
  • 5 locations per rule
  • Several cities or product lines
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Business

$99 per month

All Pro features, built for agencies and multi-brand accounts.

  • Unlimited weather rules
  • 20 locations per rule
  • Agencies and multi-brand accounts
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Built by the team behind LeadSync.me, a Meta lead ads platform trusted by 500+ businesses since 2016. Weather data from OpenWeather.

Compare plans, the free trial, tax and refunds

FAQs

Frequently Asked Questions

Here is what you need to know before you start.

Do you integrate with Google Ads?

Google Ads weather triggers are coming soon. We’re starting with Meta Ads and plan to launch a Google Ads integration next.

What's your refund policy?

Refund requests can be made within 30 days of the billing date for the most recent charge. See the refund policy page for the details.

Do I need a card to start?

No. Every plan starts with a 30-day free trial and no card. A month is long enough for the weather to turn a few times, so you can see your rules fire before you decide. Add a card only when you want to keep going.

How long does setup take?

About five minutes. Connect your Meta Ads account, pick a location and a weather condition, choose the ad sets to switch, and publish. No developer or scripts needed.

Which weather conditions can trigger a rule?

Rain (chance or amount, including snow), heat, cold and storms (strong wind gusts and severe weather alerts), for today, the next few days, or the past 24 hours. The advanced builder adds humidity, wind speed and cloud cover. See every weather trigger, with example rules.

How often is the weather checked?

You choose the check interval when you create a rule. WeatherTrigger checks the forecast on that schedule and only changes an ad set when the conditions actually change.

Does WeatherTrigger change my budgets or creatives?

It never raises a budget. A rule can pause an ad set, turn it on, or cut its daily budget by a percentage you choose (we recommend 30%) while the weather is against you, then put it back to exactly what you set in Meta. The budget in Meta is always the most it will spend. Bids, audiences and creatives are never touched.

What happens when the weather clears?

With auto-revert on, WeatherTrigger switches the ad set back once the condition has stopped being met on two consecutive checks, so one odd reading never flips your ads.

What if I pause a whole campaign in Meta Ads Manager?

Then nothing in that campaign runs, whatever the weather. A rule that switches ad sets keeps switching them on schedule, so when you turn the campaign back on they already match the weather. Until then the app marks them “Campaign off in Meta” so you can see why they aren’t delivering. A rule set to switch the whole campaign will turn it back on the next time the weather triggers it, so deactivate that rule first.

Guides

Learn how weather-triggered ads work

Plain-English guides to running Meta and Google Ads with the weather, with the research behind them.

All articles

Stay in the loop

Get product updates

New triggers, integrations and guides to weather-based advertising, straight to your inbox. One email a month at most. Unsubscribe any time.

Automate your ads around the weather

Connect your Meta Ads account, set a weather condition, and WeatherTrigger pauses or resumes your ad sets for you. Free for 30 days, no card needed.

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